Who does not want their websites becoming No.1 in search engine like Google? But do you know any skills, and how to create?
This page will help you to understand some ideas, such as running traffic of your website. Including using SEO, “Search Engine Optimization“, that how it affects the visibility of a website in web search engines, targeting free and organic traffic from search engines, to optimize your webpages with keywords, keywords in titles.
For users, also to identify relevant search results. Including ideas of promoting, such as Social Media, discounting deals, industrial alliance such as crossover products, advertising.
– What is SEO?
SEO, commonly know as “Search Engine Optimization“.
Let’s explain in simply way, it is a process that affecting the visibility of a website, or a web page in a web search engine‘s organic results through your favourite level and activation.
– Why SEO is so important?
SEO can help you to target free and organic traffic from search engines, such as Google, Bing, Baidu, etc. To increase your website position in search engines. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue.
Also, it helps users to identify relevant search results. At the same time, it is helping you to optimize your webpages with relevant keywords, keywords in titles.
There were 7.7 billion people in the world, according to the end of December 2019, which means 3.2 billion were online users and 26.5 billion were active on social media.
With advanced technology and information, over 91% of retailers use two or more social media platforms. On average, each online user have 5.54 social media accounts.
Social media seems to be one of the indispensable channels to connect with others in modern life, so many marketing methods are endless, and they follow the trends of the world.
For example, Fanpage of Facebook’s Groups have begun with different colors as the price of “Shopping”.
Discounts / limited-time offers are one of the most common methods of channeling traffic, but websites cannot do promotions / discounts 365 days a year.
Therefore, they must be based on the business philosophy, goals, etc. of their website, every quarter or Every year, to formulate marketing strategies and plans, and even follow the trend and current affairs, and make adjustments or promotion strategies on sales offers.
Alliance across industries are looking for groups of people with the same philosophy, but working in different industries, such as Crossover Products / Discount Projects, make yourself a sponsor, look for opportunities to speak out, or look for well-known large-scale events, and sport games for sponsorship and trial promotion.
For example, if your business philosophy is environmental protection, then try to increase your exposure on issues or occasions related to it, or even make a local promotion on implement.
For example, Gatorade, a sport beverage brand, sponsoring Futbol Club de Barcelona and Manchester City Football Club.
Chivas, partner sponsorship of Manchester United Football Club (in November 2019, there was a sponsorship to watch football game in Hong Kong, as well as there had sweepstakes and prize-quiz games.) , and so on.
The last solution, as the way to get high traffic, is to spend more money on advertising. Regarding to the websites, Google, social media that often appear in traffic, these are ways to bring traffic to your website.
Methods as mentioned above, or through online course platforms and crowdfunding platforms, you can also cooperate with the media (posting Press releases, news, etc.), to increase the speed of information dissemination.
Of course, when you do advertising, you also need to cooperate with sales representative / promoters, perhaps unique points of selling will be more attractive.